Opéation Enfant Soleil Telethon is the largest fundraiser in Quebec and won the people choice awards for philanthropy among Quebecers. To promote viewership and donations for this televised event, Opération Enfant Soleil wanted to encourage word-of-mouth surrounding the cause a week prior to its release.

In collaboration with Taxi, the team devised an humorous stunt to sensitize adults to the reality children face everyday. The strategy: to surprise the masses in downtown Montreal with unexpected miniature municipal structures. To embody the campaign slogan ("Everything is better when things are the right size") park benches and picnic tables in Square Dorechester and Parc Lafontaine were replicated in a mini size perfect for children. Our miniature furniture pieces wew strategically placed next to their life-size model with a yellow sign identifying the activation.

In five days, the miniature furniture was exposed to over 12,000 people. More than 3,000 were caught of guard with the activation, over 1,300 people interacted with the furniture and the Montreal Metro newspaper notably documented the initiative.

Other projects: