As the title sponsor of the "International Snow Sculpture Contest" at the Carnaval de Québec, TELUS wanted to highlight its sponsorship to the public. 

The brand being famously known for its cute animals, fans of TELUS were invited to vote on Facebook for their favorite critters. Each week, the animal with the most vote was sculpted on site and a giant LED screen was used to catch attention of passers-by and to give life to the critters thanks to colorful animations. The public being mostly made of families, kids were also invited to make their own sculptures which were then exposed into the TELUS zone.

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