In order to create awareness for its partnership with the WWF and to collect funds for the organization, TELUS asked consumers to adopt a panda for the cause.

To increase the emotional connection with participants, they were asked to give their panda a name. A pendent with the name was then printed in 3D directly in the zone and participants were also given a certificate of adoption.

Over 1,600 pandas were adopted across Quebec and the funds recolted through the plush toy's sales were given to the WWF.

Other projects: