CASE STUDY
In order to create awareness for its partnership with the WWF and to collect funds for the organization, TELUS asked consumers to adopt a panda for the cause.
To increase the emotional connection with participants, they were asked to give their panda a name. A pendent with the name was then printed in 3D directly in the zone and participants were also given a certificate of adoption.
Over 1,600 pandas were adopted across Quebec and the funds recolted through the plush toy's sales were given to the WWF.
In order to create awareness for its partnership with the WWF and to collect funds for the organization, TELUS asked consumers to adopt a panda for the cause.
To increase the emotional connection with participants, they were asked to give their panda a name. A pendent with the name was then printed in 3D directly in the zone and participants were also given a certificate of adoption.
Over 1,600 pandas were adopted across Quebec and the funds recolted through the plush toy's sales were given to the WWF.
