CASE STUDY
I was mandated by Universal Music and 31East to create the visual identity of the new Canadian sensation: Rêve. Collaborating with the artist, I created a universe that was inspired by her love for surreal, sexy and underground aesthetics. Diving into the 90's influence of her music, I brought it to life in a futuristic way through the artworks and music videos of her first three releases that are already cumulating millions of plays and obtained a double platinum certification in Canada.
Agency: Freelancer (EXHIBITION)
Client: Universal Music
Categories: Brand identity / Music videos / Photoshoots
Roles and responsibilities: Creative Director / Art Director
Roles and responsibilities: Creative Director / Art Director
AWARDS
CTRL+ALT+DELETE - Gold Certification (Canada)
CTRL+ALT+DELETE - Platinum Certification (Canada)
CTRL+ALT+DELETE - Double Platinum Certification (Canada)
CTRL+ALT+DELETE - JUNO AWARDS "Dance Recording of the Year" (2023)
![](https://cdn.myportfolio.com/2de92f09c1f4e7519c69054e9b267213/93e31905-d637-4946-872c-263cc4bfccd7_rw_1920.jpeg?h=598acc7b7bb15e7c3d9bf68b564e8117)
![](https://cdn.myportfolio.com/2de92f09c1f4e7519c69054e9b267213/21367d21-5299-4821-84aa-325fd42cd25f_rw_1920.png?h=4d5d4d2ebdd17d45e64d0d1d7f93dccf)
CASE STUDY
Following their signature with Universal Music Canada, I was mandated to give a new visual direction to Banx + Ranx for their new release with the label: "Headphones". This duo of producers was recognized in the industry worldwide for their successful collaborations with artists such as Sean Paul, Dua Lipa, Sia, J Balvin, David Guetta but was lacking recognition with the public. Playing with their colorful personalities, we created a vibrant identity for the cover art and all collaterals. "Headphones" has since been certified platinum in Canada.
Agency: Freelancer (EXHIBITION)
Client: Universal Music
Categories: Brand identity / Photoshoots
Roles and responsibilities: Creative Director / Art Director
Roles and responsibilities: Creative Director / Art Director
AWARDS
HEADPHONES - Gold Certification (Canada)
HEADPHONES - Platinum Certification (Canada)
HEADPHONES - Platinum Certification (Canada)
BANX + RANX - JUNO AWARDS "Breakthrough Group of the Year" (2023)
![](https://cdn.myportfolio.com/2de92f09c1f4e7519c69054e9b267213/a87f743d-90a2-4ade-bb16-c5c14af96bde_rw_3840.jpg?h=44da3fc717e86806f5098c44f00ff616)
![](https://cdn.myportfolio.com/2de92f09c1f4e7519c69054e9b267213/d8a3c6bc-f8a1-4f1f-9604-8fc96b0e6599_rw_1920.jpeg?h=2c509d25363b62fb8bcd62da3bcfea20)
![](https://cdn.myportfolio.com/2de92f09c1f4e7519c69054e9b267213/07c57825-7ab0-45ab-bc6a-3b7f748470d9_rw_3840.jpg?h=59a5cdf3c24916341784f3c93f062605)
![](https://cdn.myportfolio.com/2de92f09c1f4e7519c69054e9b267213/58df8d1e-bfff-4a8e-9b40-c21afe8690fc_rw_1920.jpg?h=b765f30cb82527650420cc64779f8a27)