CASE STUDY

I was mandated by Universal Music and 31East to create the visual identity of the new Canadian sensation: Rêve. Collaborating with the artist, I created a universe that was inspired by her love for surreal, sexy and underground aesthetics. Diving into the 90's influence of her music, I brought it to life in a futuristic way through the artworks and music videos of her first three releases that are already cumulating millions of plays and obtained a double platinum certification in Canada.

Agency: Freelancer (EXHIBITION)
Client: Universal Music
Categories: Brand identity / Music videos / Photoshoots
Roles and responsibilities: Creative Director / Art Director



AWARDS

CTRL+ALT+DELETE - Gold Certification (Canada)
CTRL+ALT+DELETE - Platinum Certification (Canada)
CTRL+ALT+DELETE - Double Platinum Certification (Canada)
CTRL+ALT+DELETE - JUNO AWARDS "Dance Recording of the Year" (2023)
CASE STUDY

Following their signature with Universal Music Canada, I was mandated to give a new visual direction to Banx + Ranx for their new release with the label: "Headphones". This duo of producers was recognized in the industry worldwide for their successful collaborations with artists such as Sean Paul, Dua Lipa, Sia, J Balvin, David Guetta but was lacking recognition with the public. Playing with their colorful personalities, we created a vibrant identity for the cover art and all collaterals. "Headphones" has since been certified platinum in Canada.

Agency: Freelancer (EXHIBITION)
Client: Universal Music
Categories: Brand identity / Photoshoots
Roles and responsibilities: Creative Director / Art Director



AWARDS

HEADPHONES - Gold Certification (Canada)
HEADPHONES - Platinum Certification (Canada)
BANX + RANX - JUNO AWARDS "Breakthrough Group of the Year" (2023)

Other projects: