CASE STUDY
Creation of a collaborative experience with Misteur Valaire in order to promote TELUS and its new smartphones among the student community.
A tour was organized across universities and malls of Montreal in order to connect with the target. A TELUS mobile studio allowed participants to record a sample of beat box. The samples were then used by the popular band Misteur Valaire in order to create a collaborative song with the public.
Sales of the song were then given to the 24H Tremblant, a cause supported by both the brand and the artists.
Creation of a collaborative experience with Misteur Valaire in order to promote TELUS and its new smartphones among the student community.
A tour was organized across universities and malls of Montreal in order to connect with the target. A TELUS mobile studio allowed participants to record a sample of beat box. The samples were then used by the popular band Misteur Valaire in order to create a collaborative song with the public.
Sales of the song were then given to the 24H Tremblant, a cause supported by both the brand and the artists.
Agency: Youville
Client: TELUS
Categories: Experiential marketing / Social / Digital
Roles and responsibilities: Conceptor / Copywriter
Roles and responsibilities: Conceptor / Copywriter
